Previous Design Industry Experie | Hertfordshire

PREVIOUS DESIGN INDUSTRY WORK (A BIT LESS ECO & ETHICAL!)

My early career did not follow quite such a green path, working at London agencies for the likes of Nestlé, Tetley and Sainsbury's. I DID However gain a large amount of knowledge and experience which I now use to help some slightly nicer, healthier, less domineering brands...

Brand Identity and Brand Architecture for Tetley Tea, which had become dated and lacking freshness.	Redesign of the outer packaging for Johnny Walker Black Label, adding more premium cues through simplicity of layout and contrasting print finishes.	Sainsbury's range of kids sweets used natural ingredients, so I put the sweet in it's 'natural' environment!
Adding some 'magic' back to the brand.	Re-inventing a 'modern heritage' feel for a 200 year old brand!	I decided to use silk to represent both the smoothness of the skin and also how your clothes feel on you after using the product.
Brand design concept for Rowse, who wished to appear less manufactured and more natural.	Brand design concept for Rowse, who wished to appear less manufactured and more natural.	Brand design concept for Twinings newest and most premium range of teas. The styling was inspired by expensive high-end fragrance packaging.
Having spent two years studying at university in Somerset, I wanted to communicate the rolling hills and open expanse I missed so much, in a simple monotone logotype.

PREVIOUS DESIGN INDUSTRY WORK (A BIT LESS ECO & ETHICAL!)

Brand Identity and Brand Architecture for Tetley Tea, which had become dated and lacking freshness.

Redesign of the outer packaging for Johnny Walker Black Label, adding more premium cues through simplicity of layout and contrasting print finishes.

Sainsbury's range of kids sweets used natural ingredients, so I put the sweet in it's 'natural' environment!

Adding some 'magic' back to the brand.

Re-inventing a 'modern heritage' feel for a 200 year old brand!

I decided to use silk to represent both the smoothness of the skin and also how your clothes feel on you after using the product.

Brand design concept for Rowse, who wished to appear less manufactured and more natural.

Brand design concept for Rowse, who wished to appear less manufactured and more natural.

Brand design concept for Twinings newest and most premium range of teas. The styling was inspired by expensive high-end fragrance packaging.

Having spent two years studying at university in Somerset, I wanted to communicate the rolling hills and open expanse I missed so much, in a simple monotone logotype.