top of page
PREVIOUS DESIGN INDUSTRY WORK (A BIT LESS ECO & ETHICAL!)
My early career did not follow quite such a green path, working at London agencies for the likes of Nestlé, Tetley and Sainsbury's. I DID However gain a large amount of knowledge and experience which I now use to help some slightly nicer, healthier, less domineering brands...
Brand Identity and Brand Architecture for Tetley Tea, which had become dated and lacking freshness. | Redesign of the outer packaging for Johnny Walker Black Label, adding more premium cues through simplicity of layout and contrasting print finishes. | Sainsbury's range of kids sweets used natural ingredients, so I put the sweet in it's 'natural' environment! |
---|---|---|
Adding some 'magic' back to the brand. | Re-inventing a 'modern heritage' feel for a 200 year old brand! | I decided to use silk to represent both the smoothness of the skin and also how your clothes feel on you after using the product. |
Brand design concept for Rowse, who wished to appear less manufactured and more natural. | Brand design concept for Rowse, who wished to appear less manufactured and more natural. | Brand design concept for Twinings newest and most premium range of teas. The styling was inspired by expensive high-end fragrance packaging. |
Having spent two years studying at university in Somerset, I wanted to communicate the rolling hills and open expanse I missed so much, in a simple monotone logotype. |
bottom of page