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OLIVE BRANCH
Brand identity development / Multi range branding / Pack design
What Was Needed...
The previous branding was not communicating the quality and food values of the products.
What Was Done...
A new food illustration style was commissioned, which expressed the taste and naturalness of the products. The brand identity was developed with the addition of a stylised dove holding an olive branch.
How it Helped...
The success of the rebrand led to new products being developed.
Went on to sell at Waitrose, Ocado, Ethical Superstore plus smaller independent retailers all over the country.
Eco / Ethical?...
• Packaged mainly in recyclable glass jars and bottles.
• Sourcing from small family farms around Greece, using natural ingredients (many are grown organically).
Previous Design
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