 Brand design for fitness coach and plant-based nutrition advisor. Aimed primarily at women, helping improve strength, performance and confidence, a bright, positive identity was created - the 'B' containing an iconic kettle-bell weight, with the handle turned into a heart AND an 'M' in one simple bold logo. |  The client wanted to communicate the love, care and respect they have for their bees, as well as the health-giving properties of raw honey. The solution was very simple - a heart-shaped hive, creating an ownable and unique brand. |  Communicating a country closed off to the outside world by it's ruling military dictatorship |
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